Space matters
For an event dedicated to architecture and design, expectations for the visual environment are particularly high.
TANU Design Awards brings together a professional community for whom space, proportions, lighting and detail are part of everyday work. The venue therefore could not simply remain a backdrop.
One of the first key decisions was the choice of location.
TANU Design Awards brings together a professional community for whom space, proportions, lighting and detail are part of everyday work. The venue therefore could not simply remain a backdrop.
One of the first key decisions was the choice of location.
Scale without visual noise
For TANU Design Awards, we chose the Ballroom at Royal Tulip Almaty — a large open space that allowed us to work with scale and freely shape the event environment.
A venue of this size creates opportunities, but also presents a challenge: the space needs to feel complete without becoming visually overloaded.
Proportion was especially important. The stage, lighting, visual communication and guest areas needed to feel like elements of one composition.
For TANU Design Awards, we chose the Ballroom at Royal Tulip Almaty — a large open space that allowed us to work with scale and freely shape the event environment.
A venue of this size creates opportunities, but also presents a challenge: the space needs to feel complete without becoming visually overloaded.
Proportion was especially important. The stage, lighting, visual communication and guest areas needed to feel like elements of one composition.
An event for those who shape visual culture
TANU is more than an awards ceremony. It is a meeting point for architects, designers, brands and industry professionals.
The environment therefore had to serve two purposes: create a sense of scale during the official ceremony while remaining comfortable for networking and communication within the professional community.
Here, the architecture of the event became part of its content.
The result was a space that worked not as decoration around the ceremony, but as a continuation of it.
The environment therefore had to serve two purposes: create a sense of scale during the official ceremony while remaining comfortable for networking and communication within the professional community.
Here, the architecture of the event became part of its content.
The result was a space that worked not as decoration around the ceremony, but as a continuation of it.
When your guests work with design professionally every day, attention to detail stops being an advantage — it becomes essential
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